Questions to Ask Before Buying Blog Writing Packages

Jumping into a blog package can feel like ordering a meal without looking at the menu. You hope it satisfies your appetite, but you’re not quite sure what you’re getting. Whether you’re running a business, launching a personal brand, or just trying to stay consistent with content, a blog writing package can lift a big weight off your shoulders. But with so many options out there, it's smart to ask the right questions before diving in.

The better you understand what you're signing up for, the better your chances are of getting high-quality content that actually works for you. Packages sound great in theory with a set number of posts for a set price, but what’s baked into those bundles really matters. Ask the right questions now, and you’ll save yourself from the surprises that can come later.

Why Choosing The Right Blog Writing Package Matters

Picking a blog writing package isn’t just about choosing from a price list. It’s really about understanding how that package fits your goals, your schedule, and your voice. A one-size-fits-all plan might get the job done, but it won’t help you grow if it isn’t aligned with what you need. The reality is, not every blog requires the same type or amount of content. Maybe you’re a small shop wanting something light and weekly, or maybe you're a consultant looking for monthly long-reads that build authority. What works for one business won't necessarily work for another.

A blog writing package can help take a lot of the planning and pressure off your plate, but only if it aligns with your goals. Look at it this way. If you’re running a bakery, you wouldn’t want a blog packed with tech news. Relevance matters. So does length, tone, and posting frequency.

Here are a few things you might want your blog to do:

- Help your site show up on search engines

- Keep your customers or readers coming back regularly

- Educate people about a process, service, or product you offer

- Make your brand feel more human or trustworthy

Before choosing any package, you need to recognize what job you want your blog to do. That way, you won’t be paying for posts that don’t help your business or skipping over things you actually need.

What Are Your Content Goals?

Before you even start looking at different blog writing packages, take a step back and think about what you really need from your blog. This part might seem obvious, but it’s often overlooked. When your content has a clear purpose, everything else gets much simpler. Choosing topics, finding the right tone, and deciding how often to post becomes easier.

Ask yourself a few questions to guide your goals:

- Do you want to improve your visibility on search engines?

- Are you trying to build trust and educate your readers?

- Do you want to drive traffic to a product or service?

- Is your focus on building a strong brand personality?

- Do you need weekly articles, or is monthly enough?

Your answers will shape what package makes the most sense. For example, if your main goal is to show up on Google more often, you’ll need a package that includes proper keyword optimization and consistent posting. If your goal is to strengthen your brand voice and keep your audience engaged, tone and storytelling will matter more than frequency.

Let’s say you're an artist trying to boost your online presence. Traffic might be your secondary goal, but showing your style and personality probably comes first. In that case, blog posts that reflect who you are creatively will be more useful than generic SEO-heavy articles.

When your content goals are clear, it’s easier to flag what kind of writing works best, and that helps you pinpoint the right package faster. You don’t need a long list of services if your goals are simple. But if you have more advanced needs, it helps you know what extras to look out for.

What’s Included In The Package?

Every blog writing package should be clearly spelled out. Not knowing what you're paying for is a sure way to end up disappointed. Before you commit, ask to see the exact components of the package you're interested in. Count the deliverables, and make sure they match what your business actually needs.

Most of the time, blog writing packages include a mix of the following:

- A set number of blog posts per month

- Fixed word count per post (for example, 500, 1,000, or long-form reads)

- Basic or advanced SEO optimization

- Topic research or ideation

- A set delivery schedule

- One round of edits or revisions

Some packages also include images or short social posts, but those aren't always standard. Be sure to ask. If SEO is part of your content strategy, you'll want to confirm whether things like headers, internal links, and metadata are included.

Let’s say you get a package that includes four 500-word posts a month, without SEO. That might work if your goal is just staying consistent with posting. But if you're after more traffic, that lack of SEO may slow you down. It all goes back to having clear goals and matching your expectations with what the package offers. No one wants to feel shortchanged halfway through the month because they assumed a feature was included when it wasn’t.

How Experienced Are The Writers?

Writer experience makes a big difference in both the quality and the impact of your content. It’s one thing to write clearly. It’s another to understand how to speak to your specific audience with the right tone, message, and structure. If a writer doesn't understand your brand or the people you're trying to reach, the whole blog can fall flat.

Ask about the background of the writers who will be working on your content. Find out if they’ve written in your industry or niche before. Experience writing for law firms won’t necessarily help someone create compelling pieces for pet products. You want someone who quickly picks up on the tone and personality of your brand and knows how to reflect that with each post.

Some good questions to ask include:

- How long have the writers been doing blog work?

- Have they written for this industry before?

- Do they do original research or rely heavily on templates?

- Are posts written by native English speakers?

- Do they offer revisions if the tone feels off?

Even if you’re working through an agency or third-party platform, you should still be able to ask these questions. Keeping the same writers on your account over time tends to increase consistency and quality. They’ll be more familiar with your voice and can jump into future topics with less back-and-forth.

Understanding Costs And Terms

Pricing can be tricky if you’re not paying attention. Blog writing packages often look alike at first glance. But once you dig into what each actually offers, the differences start to stand out. Some charge per blog post, others go with a flat monthly rate. Some want payment upfront, others bill after delivery. While going with the cheapest option may seem smart, that can lead to missed features that matter long term.

Here’s what to check before moving forward:

- Monthly cost and whether it fits your goals

- Posting frequency (weekly, biweekly, monthly)

- What happens if you skip a month or need to pause

- Whether revisions are included

- If the service renews automatically

- When payment is due

A good provider will be upfront about how their pricing works. If any details feel vague, bring them up early. You’re spending money to save time and gain good writing, so don’t get stuck in a setup that doesn’t support your workflow or expectations.

Does It Match Your Brand Voice?

Copy that doesn’t sound like you can confuse your readers. The tone of your blog plays a big part in how your brand is perceived. Content that doesn’t feel authentic can push people away instead of pulling them in.

Whether your brand leans casual, professional, witty, or informative, your blog should sound like it came from your business—not from an outsider guessing. The right package should allow flexibility in tone and voice matching.

Before making your choice, ask:

- Will the writer look at past posts for reference?

- Can you send tone or style guidelines from past work?

- Is there a way to request tone adjustments after delivery?

- Do you get a say in formatting, word choice, or voice style?

Lining this up early smooths the process. And once your writer hits that voice match, it adds a level of consistency that helps your brand feel reliable and clear.

Choosing the Path That Works for You

There’s no universal answer for what the perfect blog writing package looks like. It depends on your content goals, your tone, your industry, and how much content support you really need. But these questions and ideas are a good place to start.

Think about what you want your blog to actually do. Figure out how often you want people landing on your site, what messages matter most, and where your brand’s voice shines. Use those answers to find a package that makes sense for your schedule, your budget, and your future plans.

When everything fits right—and you trust the structure and the writers—you’re not just buying content. You’re building a process that keeps your blog strong, consistent, and valuable over time.

Curious about how blog writing packages can transform your content strategy? Explore how WixBlogWriter's offerings can make a difference for your brand. Get all the details you need by exploring our blog writing packages to find the right fit for your content goals. Each package is crafted to help create content that genuinely represents your brand and engages your audience.